The Lucerne Agri legacy dates back to 1921 when Grant’s grandparents began their farming journey. Their dedication, coupled with smart innovations over generations, transformed a modest family farm into a diversified agricultural powerhouse. Today, Lucerne Agri, led by Grant and a skilled management team, produces a vast range of soft fruits and vegetables, processed in their state-of-the-art facilities.

The company’s ethos revolves around valuing people and leveraging crop diversification to mitigate risks and maintain control over the value chain. Despite challenges, Grant remains optimistic due to the resilience and ingenuity that characterize South African farmers.

Technology and innovation play a critical role in their operations, balancing traditional practices with modern efficiency. Initiatives like solar power projects and irrigation upgrades showcase Lucerne Agri’s commitment to progress while respecting their heritage.

Family involvement is central to Lucerne Agri’s success. Grant believes that passion for farming within the family ensures the longevity and success of their agricultural endeavors.

As a veteran in the industry, Grant values the role of agricultural organizations like Hortgro Science, which safeguard and promote the interests of local farmers. His career in agriculture fills him with pride, especially in the development and growth of his farms and the community.

Looking ahead, Grant’s vision for Lucerne Agri involves embracing challenges with faith and innovation. He is grateful for the recognition and dedicates his award to his supportive family, team, and ultimately, gives thanks for the blessings he has received on his journey.